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Consultants must their thinking. This is the only way to present your ideas clearly to clients. One excellent tool is the pyramid principle by an ex-McKinsey consultant by the name of Barbara Minto.
She authored a book called The Minto Pyramid Principle (affiliate link) which essentially defined the way consultants structure most of their presentations. Most consultants will know what the pyramid principle is, even if they don’t know the author. Pyramid Principle: Just like the name implies, the idea is that the presentation logic looks like a pyramid. The main recommendation is on top. It is built on mid-level recommendations, each of which are supported by smaller facts,, analysis, benchmarks etc...
Gm Navigation Pn 22846887 Disc on this page. In the graphic below you can see that the top of the pyramid (executive summary) has 3 recommendations. Each of those recommendations have supporting pages.
• Page 1 = executive summary • Page 2-4 = recommendation #1 and supporting facts • Page 5-7 = recommendation #2 and supporting facts This type of presentation starts with the conclusion first. It is a tops-down type of thinking that is very structured and how executives think. Big idea followed by smaller ideas. This format helps you “cut to the chase” quickly, which is good for many reasons: • Executives have a short attention span, so it is good to say what you want to say before they start asking questions • This logic is very easy to follow. “I recommend A,B,C. Recommendation A is supported by facts 1,2,3” • By giving them the recommendation and logic up front, it allows the audience to focus on the areas they have the most interest • It forces the consultant to really hone the to the most essential parts (no long-winded prose and rambling slides) Yes, I know that most high-school term papers used a more bottom-up type of reasoning where the punchline was at the end of the 50 page paper. Trust me, that is not how you want to present in the boardroom.